Il Sole 24 Ore
Media / Publishing
How Italy's leading financial newspaper revolutionized news distribution and reader engagement with multi-channel communication.
+560%
Newsletter engagement
-50%
Unsubscribe rate
+73%
Breaking news opens
The Challenge
Il Sole 24 Ore, Italy's leading financial and business reference, faced a steady decline in traditional email newsletter engagement. Open rates had dropped below 15%, breaking financial news reached readers too late, and unsubscribe rates were climbing. Their audience wanted faster information on more direct channels.
The Solution
Il Sole 24 Ore adopted Chat API for a multi-channel content distribution strategy:
- WhatsApp breaking news: urgent financial news is sent instantly via WhatsApp to thousands of subscribers.
- SMS alerts for premium subscribers: major market movements and tax deadlines notified via SMS for maximum visibility.
- Premium content via Email: exclusive insights, analysis, and weekly reports distributed via Email API.
- Subscription management: renewal reminders and personalized offers sent on the reader's preferred channel.
The Results
Within 6 months, the multi-channel strategy delivered exceptional results:
Engagement
WhatsApp open rate reached 94%, compared to 14% for traditional emails.
Reader retention
Unsubscribe rate dropped by 50% thanks to channel choice flexibility.
Breaking news
Urgent news reaches readers on average 8 seconds after publication.
Subscriptions
Renewals increased by 28% thanks to automated multi-channel reminders.
"WhatsApp has a 94% open rate for our breaking news. With Chat API we reach our readers in seconds, not hours. It's a revolution for digital financial journalism."
Elena Rossi
Digital Director, Il Sole 24 Ore
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