Guides on WhatsApp API, SMS and business messaging
Deep dives for developers and product teams: integration, templates, pricing, webhooks, GDPR and omnichannel strategy with Chat API.
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(10)WhatsApp Business API onboarding: checklist to production
Structured onboarding cuts delays. Prepare corporate documents, dedicated numbers and a template plan before opening real traffic.
ReadTransactional notifications: comparing WhatsApp, SMS and email
Each channel has different strengths. Effective strategies combine automatic fallbacks with explicit user preferences.
ReadSMS API for Italian businesses: use cases and guidelines
SMS remains essential for OTPs, critical alerts and reach when other channels fail. Unified APIs simplify provisioning and reporting alongside WhatsApp.
ReadWhatsApp webhooks: receive messages and delivery states in real time
Webhooks notify your server when messages arrive, statuses change or automation-friendly events fire. Solid implementations handle idempotency and retries.
ReadGDPR and business messaging: what companies need to know
Messaging involves processing personal data (numbers, content, metadata). You must clarify controller/processor roles and implement appropriate technical measures.
ReadWhatsApp conversation costs: understanding the 24-hour window
Meta bills per conversation based on category and market rules. Understanding the 24-hour customer care window helps avoid unnecessary duplicate conversations.
ReadWhatsApp Business templates: rules and best practices for approval
Templates are the main vehicle for proactive WhatsApp messaging. Clear copy, respectful language and well-named parameters reduce rejection rates.
ReadHow to integrate WhatsApp Business API into your product
Integration means connecting your CRM, ERP or custom app to official APIs for outbound notifications and inbound replies. Chat API exposes consistent endpoints across WhatsApp, SMS and email.
ReadWhatsApp Business API in Italy: what it is and how to integrate
WhatsApp Business API lets companies send notifications, manage conversations and automate support on WhatsApp in line with Meta's official policies. Chat API by Roxpay provides unified access to WhatsApp, SMS and email via documented REST APIs and a free sandbox.
ReadReady to integrate WhatsApp into your business?
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