Business verification and brand assets
Align legal names and domains with Meta requirements; complete linked profiles to avoid unnecessary holds.
Phone numbers and quality
Prefer stable numbers; monitor quality ratings and user reports. Respond quickly to maintain health.
Initial template plan
Line up must-have templates (welcome, OTP, order updates) and submit early for approval.
Controlled go-live
Start with low volume, watch API and webhook errors, then scale. Train support on updated scripts.