Astra Food
Food & Beverage / Food Distribution
How a B2B food distributor optimized order management and supplier communication with Chat API.
+180%
Order confirmations
-70%
Delivery issues
+95%
Supplier communication
The Challenge
Astra Food handled hundreds of daily orders from restaurants, hotels, and food chains. Order confirmations happened via phone, causing delays and miscommunication. Delivery issues were reported too late, and supplier coordination was fragmented across email, calls, and unstructured messages.
The Solution
Astra Food integrated Chat API into their ERP to automate communication across the entire chain:
- WhatsApp order confirmations: every order triggers an automatic WhatsApp confirmation with summary, amount, and expected delivery date.
- Delivery tracking: B2B customers receive real-time delivery status notifications via WhatsApp.
- Supplier coordination: supplier orders and supply updates are managed automatically via SMS and Email.
- Issue alerts: any delay or problem is instantly notified to all parties involved.
The Results
After 3 months of use, Astra Food saw tangible improvements across all operations:
Order confirmations
98% of orders are confirmed within 2 minutes, down from 2-4 hours previously.
Delivery issues
Complaints about wrong or late deliveries decreased by 70% thanks to real-time tracking.
Supplier coordination
Supplier communications became 3x faster and more efficient.
Operating costs
35% reduction in order management costs by eliminating manual calls.
"Before Chat API, managing orders was a logistical nightmare. Today our customers receive instant confirmations on WhatsApp and we have full visibility on every delivery. The difference is enormous."
Giovanni Ferretti
Operations Manager, Astra Food
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