Homelink
Real Estate / Smart Home
How an innovative real estate agency accelerated lead response and boosted property viewings with multi-channel communication.
+210%
Lead response rate
-45%
Response time
+67%
Property viewings
The Challenge
Homelink, a real estate agency specializing in smart homes, received hundreds of property inquiries daily but struggled to respond quickly. Agents missed opportunities because leads weren't contacted within the first few minutes. Viewing confirmations via email had extremely low open rates and many appointments fell through.
The Solution
Homelink integrated Chat API to create an automated multi-channel communication flow:
- Instant notifications: every new property inquiry is instantly notified to the assigned agent via WhatsApp.
- Viewing confirmations via SMS: viewing confirmations and reminders are sent automatically via SMS for maximum deliverability.
- Documents via Email: floor plans, documentation, and contracts are sent automatically via Email API.
- Automated follow-ups: leads who don't respond receive a gentle follow-up after 24 hours.
The Results
In the first 6 months after integration, Homelink achieved outstanding results:
Lead response
Average first-contact time dropped from 4 hours to under 5 minutes, tripling conversion rate.
Viewings completed
Confirmed viewings increased by 67% thanks to automated SMS reminders.
Agent efficiency
Each agent handles 40% more inquiries thanks to automated first-contact.
Documentation
Automated document delivery via Email reduced administrative time by 50%.
"With Chat API we respond to leads in under 5 minutes, even after hours. Our agents can focus on selling instead of follow-up calls. It's been a game-changer for our business."
Laura Bianchi
CEO, Homelink
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