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WhatsApp Business API in Italy: what it is and how to integrate

WhatsApp Business API lets companies send notifications, manage conversations and automate support on WhatsApp in line with Meta's official policies. Chat API by Roxpay provides unified access to WhatsApp, SMS and email via documented REST APIs and a free sandbox.

Official requirements and conversation model

Production use requires a verified number, an approved WhatsApp Business account and templates for outbound messages outside the 24-hour customer care window. Inside the window you can reply with more flexibility.

Chat API follows Meta's conversation-based pricing with dashboard visibility on volumes and costs.

Why work with a BSP like Roxpay

A Business Solution Provider streamlines onboarding, brand verification and template management so your team focuses on product delivery.

Technical integration: REST, webhooks and sandbox

APIs use REST patterns with secure authentication; webhooks deliver inbound messages, status updates and automation events in real time.

The sandbox lets you test flows safely before production go-live.

Next steps with Chat API

Create your account, issue API credentials and connect your backend to webhooks. For enterprise volumes or advanced GDPR setups, sales engineering can help design the right architecture.

Chat API

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