What counts as a billable conversation
A conversation starts when you send a message that opens or continues a billable session under Meta's current rules. Always refer to official pricing pages for the latest detail.
Chat API surfaces metrics so finance and product can plan realistically.
Operational optimization
Batch communications when sensible, pick the right templates and reply inside the window to avoid redundant billable threads.
Budget forecasting
Blend historical send data with seasonality to estimate monthly spend.
WhatsApp vs SMS and email
Choose channels based on urgency, open rates and per-message economics. Omnichannel mixes often lower total notification cost.