Categories and use cases
Pick the category that matches the true purpose of the message. Provide representative samples during review.
Avoid misleading claims or spammy tone; align copy with the real user journey.
Dynamic variables and localization
Keep variables minimal and document expected formats (dates, amounts, codes). Localize currency and spelling for each market.
Handling rejection
Read the rejection reason, adjust copy precisely and resubmit. Keep an internal version history.
Performance measurement
Track delivery, read and reply rates to refine messaging. Run cautious experiments where policy allows.