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WhatsApp Green Checkmark: How to Get Verification and Optimize Your Profile

The verified WhatsApp Business profile with the green checkmark increases customer trust and reduces message block rates. Here's how to get it and how to optimize the profile to maximize impact.

WhatsApp Green Checkmark: How to Get Verification and Optimize Your Profile

How verification works

The WhatsApp green checkmark (Official Business Account) is assigned by Meta to notable companies. It's not automatic or purchasable: Meta assigns it proactively to companies with strong online presence, recognized brands, and good-standing Meta Business accounts.

Optimizing your profile without the green checkmark

Even without the green checkmark, you can optimize the Business profile for maximum professionalism: high-resolution logo, clear business description, correct availability hours, address and website.

Impact of verification on message rates

Verified numbers with green checkmark have lower block rates than unverified numbers at equal message quality.

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