Automated automotive lead management
Leads for a dealership come from multiple sources: dealer website, portals, Facebook and Google ads, direct WhatsApp requests. A centralized system collects all these leads and automatically sends a first WhatsApp message within seconds of the request.
The first automatic message must be personalized with the car model of interest. This message receives a response in 65% of cases.
Test drive and appointment reminders
Once a test drive is agreed, the system sends three reminders: immediate confirmation with date, time and dealership address, reminder 24 hours before with instructions and documents to bring, and reminder 2 hours before to reduce no-shows.
The no-show rate for test drives without reminders is around 25-30%. With the three-message WhatsApp sequence, it drops to 5-8%. On 100 scheduled test drives, this translates to 20-25 additional appointments without additional acquisition cost.
Post-sale communications and retention
WhatsApp is the ideal channel for post-sale communications in automotive: upcoming service, recall campaign, accessory offers, insurance renewal. All these communications, automated via Chat API, keep the client connected to the dealership long-term.
