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WhatsApp Links and QR Codes: How to Use Them to Generate Contacts

WhatsApp links (wa.me) and QR codes are powerful tools to bring prospects directly into a WhatsApp conversation with your business. A well-constructed link with a pre-filled message significantly increases the conversion rate.

WhatsApp Links and QR Codes: How to Use Them to Generate Contacts

How to build a wa.me link

The basic WhatsApp link format is https://wa.me/[international_number]. Optionally add the text= parameter to pre-fill the message.

Customize the link for each acquisition channel to track where WhatsApp conversations come from.

QR codes for physical uses

WhatsApp QR codes are ideal for physical uses: flyers, business cards, restaurant menus, in-store signage, physical products.

Click-to-WhatsApp ads

On Facebook and Instagram, you can create campaigns with 'WhatsApp Conversations' objective (Click-to-WhatsApp): the ad's CTA opens directly to the WhatsApp chat with your business number.

Tracking and analysis

To track the effectiveness of different WhatsApp links, use a campaign parameter in the pre-filled message.

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