Media relations
Journalists are the most valuable contacts for a PR agency. WhatsApp is many journalists' preferred channel for quick communication with spokespersons.
Sending the press kit via WhatsApp directly to the relevant editor guarantees the material is received and considered much more effectively than email.
Client updates
Regular WhatsApp updates on ongoing PR actions, obtained coverage, and identified media opportunities keep the client informed and satisfied.
Influencer management
Influencer marketing campaigns require continuous coordination. WhatsApp is many influencers' preferred channel for quick communication with brands and agencies.
Crisis communication
Communication crises require immediate and coordinated response. A WhatsApp system for the crisis team allows coordinating the response in real time.
Communication speed in the first hours of a crisis is determinant for the outcome.
