Event communication sequence
The optimal sequence for an event or webinar includes five messages: registration confirmation, reminder 7 days before, reminder 1 day before with technical instructions, reminder 1 hour before with direct access link, and post-event follow-up with recording and materials.
The 1-hour-before reminder is most critical: many participants forget despite good intentions.
Engagement during and after the event
For webinars, you can use WhatsApp to collect real-time questions from attendees. The post-event follow-up is an often overlooked retention opportunity.
Managing cancellations and waitlist
For events with limited spots, a WhatsApp waitlist is much more effective than email. When a spot opens, the immediate WhatsApp message to the first person on the list generates an almost instant response.
Feedback collection and post-event community
A post-event satisfaction survey via WhatsApp (3 questions with quick-reply buttons) achieves 40-50% completion rates, far higher than online form links.
