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WhatsApp for Press Offices and Media: Effective Press Releases and News Alerts

The traditional press office sends press releases via email and hopes journalists read them. Press offices using WhatsApp Business API get 90%+ open rates and much faster responses from journalists. Here's how to structure this strategy.

WhatsApp for Press Offices and Media: Effective Press Releases and News Alerts

Media list and press release distribution

Build a WhatsApp media contacts list with explicit opt-in: journalists must choose to receive your press releases via WhatsApp.

Segment the list by sector and send press releases only to journalists relevant to that specific topic.

News alerts and breaking news

For companies that produce frequent news (public entities, newspapers, rating agencies), a WhatsApp news alert service is highly appreciated by journalists covering the sector.

Managing journalist requests

WhatsApp is excellent for handling quick journalist requests. Responding within minutes via WhatsApp is much faster than email and makes a great impression on journalists with tight deadlines.

Use cases for media outlets

News outlets can use WhatsApp for a news alert service to subscribed readers: a WhatsApp newsletter with the main daily news.

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