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WhatsApp for Online Media: Newsletters, Breaking News and Readers

Italian digital media use WhatsApp Business API to reach readers where they spend their time: on WhatsApp. WhatsApp newsletter open rates are 5-6 times higher than traditional email newsletters.

WhatsApp for Online Media: Newsletters, Breaking News and Readers

WhatsApp newsletter for media

A daily or weekly WhatsApp newsletter with the 5 most important articles has 90%+ open rates. Segment by interest to reduce unsubscriptions.

Breaking news and urgent alerts

For urgent news, an immediate WhatsApp alert to subscribed audience creates the privileged service feeling that retains the most engaged readers.

Define clear criteria for when to send a breaking news alert: set the threshold high to avoid saturating the channel.

Monetization and subscriptions

Media offering the WhatsApp newsletter as an exclusive premium subscription benefit have a strong incentive for subscription conversion.

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