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WhatsApp Automations with Zapier and Make: Complete No-Code Guide

You do not need a development team to automate WhatsApp Business API. With Zapier and Make (formerly Integromat), you can connect Chat API to thousands of applications in minutes, without writing a single line of code. This guide shows how with practical examples.

WhatsApp Automations with Zapier and Make: Complete No-Code Guide

What you can do with Chat API on Zapier and Make

Chat API is available as a connector on Zapier and Make with main actions: send WhatsApp message (free text or template), send message with attached file, get contact info, and trigger for new received message.

The pre-defined automation template catalog on Make includes dozens of ready-to-use WhatsApp scenarios you can clone and customize.

Setting up a Make scenario

To create your first Make automation with Chat API: access Make, create a new scenario, add a trigger module, then add a Chat API 'Send WhatsApp Message' action module. Configure the connection with your Chat API credentials. Map form fields to WhatsApp template variables.

Make allows adding filters and routers for conditional logic, making automations much more intelligent and contextual.

Error handling in automations

Configure the error handling module in Make to manage cases where WhatsApp sending fails: save the record with 'failed' status in Google Sheets, send an email notification, or queue for a later retry.

The 10 most useful WhatsApp scenarios with Make

Most requested scenarios: automatic response to new website form requests, WhatsApp notification for new Shopify orders, Google Calendar appointment reminders, HubSpot new opportunity notifications, Shopify shipping status updates, Google review notifications, Zendesk CSAT post-ticket closure, overdue invoice reminders, Facebook Lead Ads new leads, and Zoom post-webinar follow-ups.

Chat API

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