WhatsApp Business profile elements
A complete WhatsApp Business profile includes: company name (must match the recognizable commercial name), profile photo (high-resolution logo, square format), business category, business description (max 256 characters), address, website, business email, and service hours.
The business description must communicate in a few words what you do and why the customer should write to you.
Service hours and out-of-hours messages
Configure accurate service hours in the profile. WhatsApp automatically shows the client whether the business is open or closed at that moment.
The out-of-hours message should indicate when the customer can expect a response. Providing alternatives reduces frustration and block rate.
Links and CTAs in the profile
The website link in the profile is clickable: make sure it points to the most relevant page for those who contact you via WhatsApp, not necessarily the homepage.
Difference between standard profile and Official Business Account
The standard profile shows the phone number as the main identifier. The Official Business Account shows the company name instead of the number, accompanied by the green tick.
