Personalized recommendation service
The most differentiating service of an independent bookstore is the bookseller's personalized recommendation. Via WhatsApp, this service becomes digital and asynchronous.
New release notifications
Segment the customer list by preferred literary genre. Send notifications for new releases only to customers interested in that genre.
Notifications for pre-orders of the most anticipated books have very high conversion rates.
Book clubs and events
Bookstores with book clubs or author presentations use WhatsApp to notify interested readers about events.
Publishers: communications with the ecosystem
Publishers can use WhatsApp Business API for different stakeholders: literary agents and authors, bookstores, and readers who have subscribed to the editorial channel.
