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WhatsApp for Marketplaces: Communications with Sellers, Buyers and Transactions

Marketplaces need to communicate with two distinct audiences: sellers (B2B or C2C) and buyers. WhatsApp Business API manages both flows with transaction notifications, support, and operational communications.

WhatsApp for Marketplaces: Communications with Sellers, Buyers and Transactions

Buyer notifications

The notification flow for a marketplace buyer includes: order confirmation, shipping notification with tracking, delivery notification, and seller review follow-up.

Seller communications

Marketplace sellers have specific communication needs: new order notification, reminders to ship pending orders, received review notifications.

Dispute management

A WhatsApp system for dispute management allows the marketplace team to coordinate resolution efficiently.

User loyalty

Marketplaces using WhatsApp for personalized offers based on purchase history have significantly higher conversion rates than those using only email.

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