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WhatsApp for Utilities: Bills, Outages and Customer Communications

Utility companies manage millions of customers with cyclical communications (bills, deadlines) and emergency communications (outages, interruptions). WhatsApp Business API allows managing both types of communication in a scalable and personal way.

WhatsApp for Utilities: Bills, Outages and Customer Communications

Bill communications

WhatsApp bill availability notification has far higher viewing rates than email.

Pre-due-date reminders (3 days before payment deadline) reduce delays and delinquencies.

Outage and interruption communications

A WhatsApp system for outage notifications in the customer's area is much more effective than call center calls.

Optimal format for outage notifications: affected area, type of interruption, cause if known, estimated restoration.

Meter self-reading

Meter self-reading notifications via WhatsApp with direct reply are much more effective than SMS or email. The customer responds immediately to the message without having to open an app or website.

Contract management and offer changes

Contract renewal or promotional offer end notifications via WhatsApp reach the customer much more effectively than registered mail or email.

Chat API

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