Chat API vs 360dialog:
which one to choose?
360dialog is a European BSP focused on WhatsApp. Chat API offers the same European reliability with added SMS, Email, chat widget, and multilingual support.
Chat API vs 360dialog at a glance
| Feature | Chat API | 360dialog |
|---|---|---|
| Supported channels | WhatsApp + SMS + Email | WhatsApp only |
| Pricing model | €0.058/conversation, transparent | Monthly fee + per message cost |
| Chat Widget included | Yes, customizable | No |
| Free sandbox | Yes, full-featured | Limited |
| Italian support | Yes, dedicated team | English/German only |
| Documentation | OpenAPI + interactive Swagger | Standard documentation |
Chat API advantages
What Chat API offers beyond 360dialog.
Native multi-channel
WhatsApp, SMS, and Email in a single API. 360dialog supports WhatsApp only, forcing you to find additional providers for other channels.
Simpler pricing
€0.058 per conversation with no additional monthly fees. 360dialog combines monthly subscriptions with per-message costs, making spend predictions more complex.
Chat Widget included
WhatsApp widget embeddable on your site, included and customizable. With 360dialog, you need to build it yourself or use a third-party solution.
Dedicated support
Technical support team to help with integration and troubleshooting. 360dialog offers support only in English and German.
When to choose 360dialog
You exclusively need WhatsApp API and don't require SMS or Email.
You operate in the DACH region (Germany, Austria, Switzerland) and prefer German-language support.
When to choose Chat API
You want a complete multi-channel solution (WhatsApp + SMS + Email) with a single API.
You're looking for simple pricing at €0.058/conversation with no additional monthly fees.
You need an integrated, customizable WhatsApp chat widget for your website.
You want dedicated technical support and EU-hosted infrastructure.
Pricing comparison: Chat API vs 360dialog
Estimated cost for 1,000 conversations per month
€0.055 × 1,000 msg + €25/mo
€0.058 × 1,000 conv.
How much do you save with Chat API?
Calculate your monthly savings compared to 360dialog
Try Chat API for free
Activate the free sandbox and discover a multi-channel alternative to 360dialog with dedicated support.