Buyer notifications
Buyer notifications in a marketplace cover the entire order cycle: payment confirmation, seller acceptance, shipping confirmation with tracking, real-time tracking updates, and post-delivery review request.
Seller communications
Marketplace sellers receive notifications on: new order received, buyer information request, complaint or dispute opening, platform policy updates, and sales milestone achievement.
For new sellers, a WhatsApp onboarding sequence guides through profile completion, first product listing, and platform rules.
Buyer-seller mediation
In case of dispute, WhatsApp can facilitate mediation: both parties receive messages guiding them through the resolution process with clear instructions.
Marketplace policy compliance
A marketplace using WhatsApp must comply with both Meta Business API policies and its own user communication rules. Keep WhatsApp communications focused on existing order management, avoiding including direct contact information between sellers and buyers.
