How ShopNord increased order recovery by 34% with WhatsApp
ShopNord GmbH
The problem before Chat API
Cart abandonment emails had an average open rate of just 8%, leaving thousands of euros in potential revenue unreached each month
No direct channel to reach customers post-purchase for delivery updates, leading to high inbound support call volume
Manual outreach to wholesale clients took 3 full business days per campaign cycle
What ShopNord built with Chat API
ShopNord integrated Chat API's WhatsApp API within 48 hours. Using the Template Manager, they configured automated cart recovery messages, shipping notifications, and weekly wholesale broadcasts.
Impact after 60 days
Abandoned cart WhatsApp messages recovered 34% of sessions, up from 8% via email
Revenue from WhatsApp campaigns exceeded integration costs by 2.1x
From API key to first live message in under 48 hours, no prior WhatsApp API experience needed
"We tried email retargeting for two years with minimal results. Chat API's WhatsApp integration went live in two days and the impact was immediate. Our cart recovery rate jumped from 8% to 34% in the first month."
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