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Use Case · E-commerce

Turn every order into a WhatsApp conversation

Boost customer satisfaction and reduce lost sales with automated order notifications, abandoned cart recovery, and real-time delivery updates.

The challenge

Why e-commerce brands struggle with messaging

High cart abandonment

68% of shopping carts are abandoned before checkout. Email recovery campaigns average under 20% open rates.

Customers left in the dark

"Where is my order?" is the #1 support query. Manual responses consume agent time and increase refund pressure.

Return friction kills loyalty

Customers who struggle with returns rarely repurchase. Poor post-order communication leads to negative reviews.

How Chat API helps

Messaging automation for every e-commerce touchpoint

Automated Order Notifications

WhatsApp API

Send instant order confirmations, payment receipts and dispatch notifications the moment each event happens in your system.

Abandoned Cart Recovery

WhatsApp API

Re-engage shoppers automatically 1, 4 and 24 hours after abandonment with personalized WhatsApp messages that link back to their cart.

Delivery Tracking Updates

WhatsApp API

Notify customers at every delivery milestone — dispatched, in transit, out for delivery, and delivered — proactively reducing inbound support.

Return & Refund Notifications

SMS API

Keep customers updated on return approval status and refund timelines via automated SMS or WhatsApp messages.

Sample WhatsApp message
9:41
Chat API

Chat API

● online

Today

Chat API 🛒

Hi Alex! Your order #4821 has been dispatched and is on its way. 📦

Estimated delivery: Tomorrow between 2–6 PM

09:41 ✓✓

Chat API 🛒

Track your parcel: track.shop/4821

09:41 ✓✓

When will it arrive exactly?

09:43

Message
Industry benchmarks

45%

Higher open rate vs email

3x

More cart recoveries

28%

Fewer WISMO tickets

Related features

Tools to power your e-commerce messaging

WhatsApp WhatsApp API

Ready to bring WhatsApp to your business?

Start using the Chat API APIs for free. No credit card required for the sandbox.